Case Study: Pharmaceutical UI Website
Client Overview
A pharmaceutical company that manufactures and distributes healthcare products required a UI redesign for their website to better represent their brand and make information about their products easily accessible to healthcare professionals and consumers.
Objective
To create a streamlined, professional UI that reflects the company’s commitment to quality, ensures regulatory compliance, and simplifies access to product information and resources.
Solution
Atul Softwares designed a UI with a focus on:
- User-Centric Design: Clean, clinical aesthetics with easy-to-find product information, research, and certifications.
- Product Pages with Filters: A detailed product catalog with search and filtering options to allow users to quickly find the medicines and health products they need.
- Compliance and Resources: Sections dedicated to regulatory compliance information, research papers, and educational content for healthcare professionals.
- Mobile Optimization: A fully responsive design ensuring ease of use across devices, particularly for busy medical professionals using tablets and smartphones.
Outcome
- 45% increase in product page views within 4 months.
- 30% improvement in user satisfaction and feedback from healthcare professionals.
- 25% rise in new inquiries for product distribution and partnerships.